Friday, May 21, 2010
V47 10 step by step marketing plan rainier a. abing vhs revised
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Sunday, January 10, 2010
V47 Gathering Information And Scanning The Environment Visual Model Rainier Abing Vhs
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V47 Gathering Information And Scanning The Environment Rainier Abing Vhs
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Ch3 Gathering Information and Scanning the Environment
Gathering information and scanning the environment is...
1.Importance of Management Information System (why?) to make good decisions and easy access of data/information
2.Three MIS components are as follows:
1.Importance of Management Information System (why?) to make good decisions and easy access of data/information
2.Three MIS components are as follows:
Internal Record System
Order to payment cycle and sales information system
Marketing Intelligence System
3.Identifying the right opportunity
Getting the right trend
Use of the following:
Surveys
Interviews
Research
Questionnaires
4.Adaptable to change. Marketers must pay attention to their interactions, because these will lead to new opportunities and threats.
5.Awareness should be increased at all levels concerning the need to optimize the sustainable use of resources, taking into account the development needs of the clients/customers.
6.Financial Values of the company’s aim is to assist managers who must determine how to evaluate the strategic alternatives available to them.
7.Understand client/customer needs and wants are essential for commercial success to provide better product/service better than any competitor
8.Better options are the current trend in the market. There’s a high customer demand to provide clients with healthier products and services.
5.Awareness should be increased at all levels concerning the need to optimize the sustainable use of resources, taking into account the development needs of the clients/customers.
6.Financial Values of the company’s aim is to assist managers who must determine how to evaluate the strategic alternatives available to them.
7.Understand client/customer needs and wants are essential for commercial success to provide better product/service better than any competitor
8.Better options are the current trend in the market. There’s a high customer demand to provide clients with healthier products and services.
9.Marketing Innovation is encouraging sustainable innovation is the use of effective metrics to evaluate progress during and impact following new projects.
10.Business ethics on marketing is deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision-making, behavior, and practice in the organization.
Rainier A. Abing (Dec. 01, 2009)
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